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APPI Compliance

APPI COMPLIANCE

OUR COMMITMENT TO JAPANESE PRIVACY

Lily Venus fully complies with Japan's Act on the Protection of Personal Information (APPI - 個人情報の保護に関する法律) and respects the privacy rights of our Japanese clients. We handle personal information with the utmost care and in accordance with Japanese privacy standards.

APPI PRINCIPLES

We adhere to all requirements under the amended APPI (effective April 2022):

1. Proper Acquisition

  • Lawful and fair collection methods
  • No deceptive practices
  • Clear purpose notification
  • Direct collection when possible

2. Purpose Specification

  • Clear identification of use purposes:
    • Order processing and delivery
    • Customer service
    • Marketing (with consent)
    • Legal compliance
    • Fraud prevention

3. Purpose Limitation

  • Use only for specified purposes
  • No use beyond stated scope
  • New purposes require consent
  • Clear documentation maintained

4. Accuracy

  • Keep data accurate and updated
  • Correct errors promptly
  • Delete outdated information
  • Regular data reviews

5. Security Control Measures

  • Technical safeguards (encryption)
  • Organizational measures (access control)
  • Physical security (locked storage)
  • Employee training and confidentiality

6. Transparency

  • Clear privacy policy
  • Easy access to information
  • Contact details provided
  • Regular updates communicated

TYPES OF INFORMATION

Personal Information (個人情報)

  • Name and contact details
  • Addresses (shipping/billing)
  • Email and phone numbers
  • Order history
  • Size preferences

Sensitive Personal Information (要配慮個人情報) We do not collect:

  • Race or ethnicity
  • Political opinions
  • Religious beliefs
  • Medical history
  • Criminal records

Personal Related Information

  • Cookie data
  • IP addresses (anonymized)
  • Website behavior
  • Device information

YOUR RIGHTS UNDER APPI

Japanese residents have the right to:

Request Disclosure (開示請求)

  • Access your personal data
  • Receive usage information
  • Know third-party recipients
  • Understand retention periods

Request Correction (訂正請求)

  • Correct inaccurate data
  • Update outdated information
  • Add supplementary statements
  • Verify corrections made

Request Cessation of Use (利用停止請求)

  • Stop data usage
  • Prevent third-party provision
  • Delete unnecessary data
  • Opt-out of marketing

Request Deletion (削除請求)

  • Remove personal data
  • Confirm deletion completion
  • Exceptions explained
  • Alternative measures offered

EXERCISING YOUR RIGHTS

How to Submit Requests

  1. Email: privacy@lilyvenus.com (English/Japanese)
  2. Phone: +39 348 8423854
  3. Written request to Vicenza address
  4. Online form (Japanese available)

Required Information

  • Full name (matching our records)
  • Contact information
  • Specific request type
  • Account/order information
  • Preferred response language

Identity Verification

  • Order number verification
  • Email confirmation
  • Additional ID if needed
  • Secure process guaranteed

Response Timeline

  • Acknowledgment: Within 3 business days
  • Full response: Within 30 days
  • Notification of any delays
  • Written response provided

DATA TRANSFERS

International Transfers When transferring data from Japan to Italy/EU:

  • EU has adequacy decision from Japan
  • Standard contractual clauses used
  • Appropriate safeguards implemented
  • Consent obtained when required

Third Countries For transfers outside EU/Japan:

  • Explicit consent requested
  • Security measures detailed
  • Purpose clearly stated
  • Rights protection ensured

CONSENT MANAGEMENT

Obtaining Consent

  • Clear opt-in mechanisms
  • Granular consent options
  • No bundled consent
  • Easy to understand language

Withdrawing Consent

  • Simple withdrawal process
  • No negative consequences
  • Immediate processing
  • Confirmation provided

DATA RETENTION

We retain your data according to purpose:

  • Orders: 7 years (tax/legal requirements)
  • Account data: Active period + 3 years
  • Marketing: Until opt-out
  • Customer service: 3 years
  • Cookies: Maximum 1 year

THIRD-PARTY HANDLING

Service Providers All processors handling Japanese data must:

  • Sign data processing agreements
  • Implement security measures
  • Limit data use to our instructions
  • Allow audits and inspections

No Sale of Data We never sell personal information to third parties.

SECURITY MEASURES

Technical Safeguards

  • SSL/TLS encryption
  • Secure servers
  • Regular security updates
  • Access logging

Organizational Safeguards

  • Limited access controls
  • Employee training
  • Confidentiality agreements
  • Incident response plan

Physical Safeguards

  • Locked facilities
  • Visitor controls
  • Secure disposal
  • Equipment protection

BREACH NOTIFICATION

In case of data breach:

  • Assessment within 72 hours
  • Notification to affected individuals
  • Report to Personal Information Protection Commission
  • Mitigation measures implemented
  • Prevention improvements made

ANONYMOUSLY PROCESSED INFORMATION

We may create anonymously processed information:

  • Individual identification impossible
  • Cannot be restored
  • Used for business analysis
  • No consent required

CHILDREN'S PRIVACY

  • No collection from under 16 without parental consent
  • Parental rights to access/delete
  • Age verification implemented
  • Special protections applied

COOKIE POLICY

Cookie Types Used

  • Essential cookies (always active)
  • Analytics cookies (consent required)
  • Marketing cookies (consent required)
  • Preference cookies (optional)

Managing Cookies

  • Cookie banner with choices
  • Granular control options
  • Easy withdrawal method
  • Regular consent renewal

CONTACT INFORMATION

Privacy Officer for Japan privacy@lilyvenus.com +39 348 8423854 Response in Japanese available

Personal Information Protection Commission 〒100-0013 東京都千代田区霞が関3-2-1 https://www.ppc.go.jp/

COMPLAINTS PROCESS

Internal Resolution

  1. Submit complaint to Privacy Officer
  2. Investigation within 30 days
  3. Written response in preferred language
  4. Escalation options provided

External Options

  • Personal Information Protection Commission
  • Alternative dispute resolution
  • Consumer affairs centers
  • Legal remedies

UPDATES TO THIS POLICY

  • Review every 12 months
  • Material changes notified
  • 30-day notice period
  • Previous versions archived
  • Japanese translation maintained

LANGUAGE

This compliance information is available in:

  • English
  • Japanese (日本語)
  • Italian

ACCESSIBILITY

We ensure APPI compliance information is:

  • Easy to find
  • Simple to understand
  • Available in multiple formats
  • Regularly updated
  • Culturally appropriate

QUESTIONS?

For APPI compliance questions:

Email: privacy@lilyvenus.com
Phone: +39 348 8423854
Language: English or Japanese
Hours: Consider JST timezone
Response: Within 1-2 business days

We respect Japanese privacy culture and are committed to protecting your personal information according to both APPI and international best practices.

プライバシーは基本的権利です。私たちはあなたの個人情報を大切に扱います。
Privacy is a fundamental right. We handle your personal information with care.